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Rui Dynamic | Huarui exclusively invests in Aihua New Materials to help build an NVH material platfo

2023-08-17 70

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Huarui exclusively invests in advanced materials and adhesive technology enterprise Aihua (Zhejiang) New Materials Co., Ltd. (hereinafter referred to as "Aihua New Materials" or "Company"). Emerging application scenarios such as new energy vehicles, energy storage, and 5G have given rise to a demand for emerging adhesive products, while there is a shortage of high-end adhesive materials and a surplus of low-end adhesive materials in China. Huarui's investment in Aihua New Materials conveys its expectation for China to grow into a comprehensive platform based material enterprise.


Company Introduction


Aihua New Materials was established in November 2019 and is located in Xincang, Pinghu, Jiaxing. The company is committed to the research and production of advanced materials and adhesive technology, providing one-stop solutions for sound absorption and noise reduction, reinforcement and shock absorption, waterproof sealing, insulation and flame retardant in the fields of automobiles, household appliances, batteries, etc. Ai Huaping

By leveraging a complete R&D and production system, with the advantages of fast response and providing a complete set of solutions for high-quality products and services, we have become a first level qualified supplier for eight mainstream host factories, coinciding with a turning point in the rapid growth of mass production business.



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Noise, Vibration, and Acoustic Vibration Roughness (NVH) is one of the concerns of major vehicle manufacturing and component companies in the international automotive industry, and it provides the most direct and superficial impression to automotive users. About one-third of the vehicle's malfunction problems are related to the vehicle's NVH, and major companies spend nearly 20% of their research and development costs on solving the vehicle's NVH problems. At present, NVH related products such as damping, reinforcement, and hole plugging are still mainly imported. First tier car companies mostly purchase foreign brands such as 3M, Desa, and Han, and domestic suppliers are not systematic, with a single product variety and weak research and development capabilities, unable to provide systematic solutions.

Aihua is expected to seize domestic substitution opportunities and develop rapidly through its cost-effectiveness advantage. The core team of the company has a background in foreign investment such as 3M, rich network and technical accumulation, and a complete system from formula design, material design to manufacturing technology. It can quickly and timely provide a complete set of solutions according to customer requirements. At the same time, the company continues the style of foreign-funded enterprises and emphasizes digital production, which is conducive to improving production efficiency. The company already has advantages in segmented fields, and there is considerable room for substitution in the future.



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In addition to the automotive industry, Aihua's products can also be used in new fields such as home appliances, batteries, energy storage, pipelines, and rail transit that require flame retardancy, sealing, and high voltage resistance. For example, in the home appliance industry, the company has collaborated deeply with its boss, and has developed multiple products such as sound-absorbing cotton, pressure-sensitive adhesive, and oil cup pads; In the field of batteries, the company is developing and launching products such as insulation flame retardant adhesive, liquid heat gap filler, flame retardant high insulation adhesive, etc.

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The company's products have a wide range of downstream application areas, strong expansion and extension, and still have great potential in the future. It is expected to develop into a platform based new material comprehensive enterprise.